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Hello!

We are an award-winning design studio situated in the heart of Copenhagen.
We create strong brands and design systems. Since 2013, we have helped some of Scandinavias most loved
publishers and magazines to adapt to the evolving media landscape.

News

Projects

Parnaso — A printed object for a typeface
Books, Typography
Visual storytelling and UX design for Hufvudstadsbladet Ab
Digital, Typography
Brand design update for BA, Bergensavisen
Digital, Typography
Brand visual identity for city news titles
Digital, Typography
New digital design system for 60 news sites in Finland
Digital, News design, Typography
New designsystem for 78 newspapers
Identity, Interview, News design, Typography
New logo for JP/Politiken Media Group
Digital, Identity, Typography
Improving the Jyllands-Posten logo to the 21 st century media landscape
Digital, Identity, Typography
New digital design for Jyllands-Posten, Denmark’s strongest news brand
Digital, Identity, Magazine design, Typography
Design concept for research magazine
Interview, Magazine design, Typography
Magazine design for Ergoterapeuten
Magazine design, Typography
The redesign of »Vi« — A Swedish magazine classic
Digital, Identity, Magazine design, Typography
New visual identity and site design for Denmarks most vibrant media house
Digital, Identity, Typography
The redesign of Norway’s largest newspaper — Aftenposten
Digital, Identity, News design, Typography
The revival of Aftenposten logo
Identity, News design, Typography
Type in the streaming era
Digital, Motion
Future Thinking Concept
Books, Digital, Identity, Motion, Typography
Sueca —The DNA of Svenska Dagbladet
Identity, Typography
The redesign of Berlingske — A newspaper icon.
Digital, Identity, Magazine design, News design, Typography
Type-identity for danish business brand Finans.dk
Digital, Identity
Svenska Dagbladet — Digital development projects
Digital, Identity, News design, Typography
A design study of the Nobel Prize
Identity
Svenska Dagbladet — A typeinnovation of a brand
Digital, Identity, Magazine design, News design, Typography
Magazine design with type personality
Magazine design, News design
Svenska Dagbladet — the visual identity
Identity, Typography
Visual storytelling for digital longform
Digital
Magazine design for home & living
Identity, Magazine design

About

Anna Thurfjell is the founder and Creative Director (M.A), her skill is developing visual identities for media brands by strengthening the graphic and visual design DNA on all touch points.

Thurfjell has +20 years experience in news design and visual journalism in the media industry and more than 12 years experience of leading digital design development.

She has that experience from two decades as a leading designer and as an award-winning design creator. At Svenska Dagbladet, Berlingske, Jyllands-Posten, Aftenposten, and JP/Politiken Media Group.

Her main background is 12 years as Creative Director at Svenska Dagbladet, where she led the the design development of SvD’s brand and design on paper and digital. Here under project management, education, training and coaching of visual employees.

Thurfjell’s specialty is analysis and creation of brand visual identities and typeface development and logotypes. She has been responsible for the development of the exclusive customised typeface: Sueca, designed by Mário Feliciano, Feliciano Type, 2009 for SvD.

Thurfjell is an experienced speaker and lecturer with over 10 international speaks over the past 15 years in Europe and US.

Thurfjell has a large international network, developed over a long time, driven by curiosity,  the strive to get better through collaboration with some of the best in our industry — constantly learning is my motto.

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What we do

Brand design

We create strong visual identities, logo design, typography and brand guides.

Design systems

We design websites, newspapers, magazines & books or if you have a fifth idea to design.

Design audit

We have long experience in brand-, design- and type- research and design studies.

Design process

We design from A-Z, in an open design process, the studio will be able to lead and assist the design, all through the project.

Technology

We are experienced in developing design systems with Figma as software. We work in Adobe Creative Suit for print design.

Areas we work in

We worked with media companies all over the nordic countries and Europe, with large and small organisations, for corporate or culture projects.

Our international team

We collaborate with partners, in brand strategy, typeface design development, front end and UX design. We have a large international network of photographers, illustrators, information graphic designers, forming the right team for the project.

Paige Connor
CX Strategist, Florida, US
Mario Feliciano
Typeface Designer, Lisbon, Portugal
Steffen Gammelgaard
Front end designer, Copenhagen, Denmark

Contact

We love to talk

Contact us, visit the studio or just say hello! 

Anna Thurfjell Design Aps | anna@annathurfjell.com | +45 53 85 39 22
| Strandgade 102, 1 | 1401 Copenhagen K | Denmark